CIDI: Enhancing Your Client’s Benefit Package

As an Advisor, you probably get this question all of the time: which is more important, disability or critical illness insurance? But as an Advisor, you also know that both types of insurance can be equally important and most clients should have both in their insurance portfolio.

Disability insurance (DI), whether part of a group plan or even as a stand-alone policy, generally will not cover a client’s full income. This is a concern since out-of-pocket expenses typically increase anytime something medically prevents people from working for an extended period of time. Likewise, any additional supplemental costs may only partially be covered by your client’s health insurance – depending on their coverage. Your client could be faced with a shortfall even with full disability coverage; this is where critical illness (CI) can help fill the gap.

Medical expenses currently rank as the number three cause of bankruptcy in Canada. Despite this, CI sales continue to get outpaced by life insurance quite dramatically in Canada. In fact, in 2022, only 8% of insurance applications were for critical illness insurance.

This gap signifies an opportunity for you, the Advisor. Below are some typical concerns that your client may express and how to address them when discussing the prospect of bundling CI with a DI policy: Continue reading “CIDI: Enhancing Your Client’s Benefit Package”

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Enhancing Your Benefits with Critical Illness and Disability Insurance


A Focus on Women Clients

A lot has changed over the past 30 years – the world in which our mothers and grandmothers lived is certainly not the same as the world in which our daughters and granddaughters will continue to live. And although this industry has seen some much-needed changes over these decades, we still have a lot to learn when it comes to our women clients and their financial needs.

It seems obvious, but there are things that make a woman client different from a man client. In response to that, your sales style, sales process, assumptions and sales strategies may be different when communicating. The truth is that the future success of your business could depend on understanding that there are indeed differences and acting accordingly. Continue reading “A Focus on Women Clients”

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Evolving Dynamics in Planning for Sound Financial Futures


The Greatest Hits: Your Client’s Top 4 Insurance Tools

Insurance options, estate planning and retirement income… we’re revisiting our top 4 tools! Go ahead and share these with your prospects and clients to help them better understand their insurance options and guide their financial course in the year to come. Continue reading “The Greatest Hits: Your Client’s Top 4 Insurance Tools”

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Learning From Experience: The Carte’s Story

Sometimes a story with a not-so-happy ending leaves readers wanting more, as in this installment of ‘Learning From Experience’. Readers will likely want to know how the siblings faired after they settled their issues, or even wish they could turn back time to encourage their parents to better plan for the peaceful transfer of the family legacy.

As their Advisor, you play a pivotal role in encouraging your clients to plan ahead wisely and intentionally so they can ease, rather than contribute to, the toll of their passing. And you can never overemphasize the importance of proper estate planning.

Read, and share the Carte’s story with your clients to help them understand and remember the wisdom in communicating with their heirs about estate plans and the value of exploring options to cover taxes so their legacy remains intact and can transfer harmoniously to the next generation. Continue reading “Learning From Experience: The Carte’s Story”

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Learning From Experience: The Carte’s Story



The Importance of Insurance Reviews

Life moves fast and changes to your client’s health, employment, living situation and finances can happen in a heartbeat. We’ve all experienced a great deal of change, especially over the course of the pandemic. In fact, a 2021 Insurance Barometer Study by Life Happens and LIMRA (1) discovered that the heightened awareness and uncertainty during the recent pandemic motivated people to purchase more insurance. From protecting one’s income for the benefit of surviving family members, to having funds to meet hospital bills, the importance of insurance has never been more evident.

This industry is built on relationships and client expectations have never been higher. Clients want ongoing, personalized relationships with their Advisors and would prefer that their Advisor reach out to them, rather than initiating that contact themselves. Your clients value consistency and reliability above all else, so it’s prudent to have a post-sale service strategy and process in place. Continue reading “The Importance of Insurance Reviews”


INFOclip: Transferring Wealth to Future Generations

Your client has worked hard all their life and through some savvy financial planning, has accumulated an impressive portfolio. Perhaps they are also at a time in their life when they are slowing down and now considering financial strategies to help the future generations of their family achieve financial success as well.

However, knowing that traditional registered and non-registered investments create tax liabilities, how can your client transfer the maximum amount of wealth to their kids and grandkids while paying the least amount of tax? Well, today may be a good day to let them know about the many tax-saving benefits of purchasing life insurance and using the “cascading insurance” strategy. Continue reading “INFOclip: Transferring Wealth to Future Generations”

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INFOclip: Transferring Wealth to Future Generations


Protecting Your Clients’ Retirement with Critical Illness Insurance

How many of your clients are dutifully saving for retirement? It’s probably safe to wager that the vast majority of your clients have some semblance of retirement savings in place.

Now, how many of those same clients have implemented the added step of protecting their investments in case of a severe illness?

While many retirement conversations revolve around RRSPs and their goal of helping clients maximize their returns, another important conversation involves critical illness insurance and the way in which it can benefit your clients by adding another layer of protection.

If a client suffers a critical illness and needs to take time off of work, or if they need to pay for additional treatment, that income replacement or funding needs to come from somewhere. Without insurance, clients will first dip into their savings… but there are better solutions including using critical illness insurance as retirement protection. Continue reading “Protecting Your Clients’ Retirement with Critical Illness Insurance”

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Protecting Your Retirement with Critical Illness Insurance


Social Media Platforms – Social Media For Your Business – An 8 Step Plan

As an Advisor, your business is important to you, and you would like to promote it on social media. But there are so many things to consider, where do you even start? We have got you covered with a plan to help get you started on social media. From knowing your market to tips on how to set up a social media profile, this 8-step plan will help you and your business get noticed! Continue reading “Social Media Platforms – Social Media For Your Business – An 8 Step Plan”

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Is Social Media Right for Me? A Few Things to Consider

You own your own practice and would like to spread the good word about your excellent services and level of expertise. Great idea! If you’re not already on social media, have you considered it as way to promote your business? A fast, effective and free way to show your prospects and current clients who you are, social media can help you connect and build those long-lasting relationships. And in this line of business…. it is all about those Advisor-client relationships.

But is social media right for you and your practice? There are certainly a few things to consider… Continue reading “Is Social Media Right for Me? A Few Things to Consider”

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Is Social Media Right for Me? A Few Things to Consider