Critical Illness Insurance – Financial Protection for Your Client

Critical illness insurance (CI) is still one of the most compelling protection products on the market today. In addition to providing lump-sum payments in the event of 20+ major illnesses, it also gives your client flexible options to return their premiums (in full!) should they live a long and healthy life.

The fact is that I in 3 women and 2 in 5 men have a chance of developing a critical illness in their lifetime – an illness that could derail your client’s financial security, retirement planning or even their way of life altogether (1). The risk is real and all of us have witnessed how an illness can affect a family and its finances.

Yet, unlike life insurance, your client will be able to actually see the benefit of this product, beyond providing for a beneficiary, during their lifetime. CI allows your client to protect themselves financially, allowing them to focus on treatments, a speedy recovery, as well as the purchase of additional medical care if needed. Continue reading “Critical Illness Insurance – Financial Protection for Your Client”

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Critical Illness Insurance – Financial Protection or your Money Back!


Term Insurance – What Your Client Should Consider For Renewal

You already know the benefits of term insurance, one of them being its lower cost when it comes to covering a larger temporary need. Term insurance helps your client to maintain their same standard of living by providing income replacement, and even paying off existing debt. So far, pretty impressive.

However, if you have a client with term insurance, it is important to reach out and review their needs on a regular basis. In fact, you will want to contact your client long before the term insurance is available for renewal – giving you and your client adequate time to evaluate their needs and review all of their insurance options.

Below, are a few of the things that you will want to consider when your client’s term insurance comes up for renewal. Continue reading “Term Insurance – What Your Client Should Consider For Renewal”

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Things to Consider When Renewing Your Term Insurance Plan


Gene Therapy – The Fix Is (Almost) In

Since its completion in 2003, the Human Genome Project has garnered a great deal of attention for genetic testing. All of this focus has resulted in the identification and mapping of the three-billion pairs of human gene structure, known as the genome. Today, geneticists can perform many different types of analyses that have never been seen before, including deep sequencing, RNA sequencing and epigenomics, the overall study of the complete set of epigenetic modifications on the genetic material of a cell – all of these allow scientists to study the expression of genetic patterns from person-to-person and more.

Genetic therapy is a developing area of our unprecedented understanding of the human genome. Imagine being able to add a normal, healthy gene where a person has inherited a defective gene variant? In some cases, this may improve outcomes from a disease and in the best cases, cure or prevent it altogether. Continue reading “Gene Therapy – The Fix Is (Almost) In”

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Gene Therapy – The Fix Is (Almost) In


The Beneficiary Challenge

Designating a beneficiary for a life insurance policy just got more complicated with the recent Calmusky v. Calmusky Ontario Superior Court case, overruling a beneficiary designation and ruling a RRIF as part of a deceased’s estate. As a result of this decision, there is a concern that beneficiary designations in favour of adult children in life insurance policies can now be challenged. This could be applicable in all common-law provinces, which excludes Quebec.

Now more than ever, it is crucial to have a detailed conversation with your client about their designations and ensure their intentions are documented both clearly and thoroughly in order to avoid their assets falling into litigation and/or estate. Continue reading “The Beneficiary Challenge”

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Beneficiary Designations – Making Sure Your Money Goes Where You Want


SMART TALK…about will planning and drafting

Will and estate planning can be a complicated, but important process for your client. They have the vision, but as an Advisor, you can recommend the solutions that will transform your clients’ dreams into a reality.

Share this video to illustrate how will and estate planning can benefit your client, their family and their business.

Continue reading “SMART TALK…about will planning and drafting”

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SMART TALK…about will planning and drafting


Estate Protection for your Client

Your client has worked hard all of their life. They’ve accumulated some assets, perhaps even more than they will need for a secure and comfortable retirement. However, the ownership of some of these assets will result in a tax liability upon your client’s or their spouse’s death. As an Advisor, you have both the knowhow and the tools to not only assess your client’s assets, but also guide them in protecting their estate and ensuring that their hard-earned dollars go directly to their loved ones. Continue reading “Estate Protection for your Client”

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Protecting Your Estate


Travel and Underwriting – What in the World is Going On?

There was a time not too long ago when the term “travel bug” simply referred to someone with a penchant for adventure, someone with a desire to travel and see the world. Today, that term has a far more sinister meaning as travel is discouraged, airlines are more of less grounded and many Canadians are hesitant to even visit family in the same city for fear of spreading the COVID-19 virus. Whether it be a day-trip to the beach or weeks of wandering around Europe, travel has been indefinitely put on hold. As of the start of December 2020, there have been over 65 million cases and over 1.5 million deaths worldwide due to COVID-19, with no assurance that this will end any time soon (1).

So, the question remains – what is the impact on your clients who travel or plan to travel and how does the underwriting community view the travel risk as 2020 draws to a close? Continue reading “Travel and Underwriting – What in the World is Going On?”

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The Travel Bug – When Travel is Too Risky



Protecting your Client’s Business with ALAViDA

This year has been a challenging one for everyone. Your business-owner clients are having a particularly difficult time as they struggle to keep their doors open, their bills paid and their staff employed. Their employees, the very backbone of their business, have likewise been grappling with their own set of adversities including work overload, household demands, loneliness and the overall sense of uncertainty. And for those individuals already struggling with mental health, the stresses of COVID have been close to unbearable.

As a result, some have turned to alcohol or narcotics as way to cope with the stress and overwhelming sense of insecurity. Substance use disorders have always existed, but with the majority of Canadians now working from home, these dependencies have become more widespread. In fact, substance use disorders represent 33% of employee mental health issues but only 10% of Canadians receive the treatment they need due to stigma, cost and lack of availability. Continue reading “Protecting your Client’s Business with ALAViDA”

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ALAViDA - Keeping Your Employees Safe and Sound


When Health Conditions Make Insurance Hard to Come By

Clients with one or more of the following conditions will face challenges when applying for traditional insurance. Their coverage may be rated, postponed or declined altogether:

  • Change in prescription medication
  • Depression and/or anxiety
  • Diabetes
  • Heart condition
  • Family history of illness
  • Pending tests
  • Heavy marijuana use or recreational drug use
  • DUIs, including subpar driving history
  • Previous cancer diagnosis
  • Previously declined/postponed for insurance

There are simple steps you can take to help your client. First, you can check out PPI’s online resource Know the Risk, or KTR (login required) to understand how these conditions may be underwritten. The KTR Ratings Guide has dozens of conditions, which launch tables showing related insurability for life and critical illness insurance. Your client may have more options that you think! Continue reading “When Health Conditions Make Insurance Hard to Come By”

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You Have More Insurance Options Than You Think