The COVID-19 Rating Guide: Get Ahead of the Curve

Since the first case of COVID-19 was reported in Canada in the spring of this year, we have definitely learned a few things about this virus. We know now that the coronavirus, known as COVID-19, is highly infectious and that although most of its’ victims are elderly and/or medically vulnerable, too many fatalities have occurred across the age spectrum and among those with no obvious pre-existing risk factors to define who or where the virus will strike next. Something that makes all of us more than a little uneasy.

On the positive side, we now understand how to better curb infection by hand washing, social distancing and wearing a mask, and as Canadians, we can be proud of our collective efforts to flatten the curve of rising new cases and deaths, at least thus far. Having said that, now is the time to focus on the mortality and morbidity impact for the more than 110,000 COVID-19 survivors in Canada; today the question is how will these cases be treated when applying for life insurance, critical illness or disability coverage? Continue reading “The COVID-19 Rating Guide: Get Ahead of the Curve”


Can the CRA Seize Your Client’s Life Insurance Proceeds to Satisfy Tax Debt?

The Canada Revenue Agency (CRA) is granted certain powers under the Income Tax Act (known as the “Act”) to satisfy an individual’s tax debts out of property that he or she transferred to a non-arm’s length person, such as a spouse, child or sibling. Where these rules apply, the recipient of the property is jointly and severally liable with the deceased for the tax debts (to a maximum of the fair market value of the transferred property). Continue reading “Can the CRA Seize Your Client’s Life Insurance Proceeds to Satisfy Tax Debt?”

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Can the CRA Seize Life Insurance Proceeds to Satisfy Tax Debts?


Protecting Your Client’s Investments

As an Advisor, you spend a great deal of time helping your clients grow their investments. Your clients have a general retirement goal in mind and come to you to achieve these goals. When you meet with your client, they will certainly want to know how much capital they need for retirement and how much they need to save each month to meet that goal; but the menacing question remains – are those assets protected? For example, what would happen if your client in their 40s developed life-threatening cancer? Well, in a case like this they would most likely stop contributing to their plan and start to access some or all of the capital they have already saved. This will change your client’s retirement projections and they will now have to retire on less capital or push back their retirement date in order to make up the lost money. Not good since neither option is what the client planned when they first sat down with you, their expert Advisor.

So how do you prevent this from happening? Continue reading “Protecting Your Client’s Investments”

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Protecting Your Investments


Tailoring the Perfect Fit for Your Clients

As an Advisor, you know that recommending an insurance type and amount without needs-based planning is like a dentist performing a root canal without even looking inside their patient’s mouth – ouch!

We’ve discussed this type of planning in previous articles as a way to determine your client’s needs and risks in order to provide them with the right insurance – insurance that is tailored purposefully to fit their life. In this article, we would like to elaborate on the topic of needs-based planning by providing you with some assessment tips that will not only demonstrate your insurance expertise and reinforce your brand, but will continue to strengthen your client/advisor relationship. Let’s start by looking at the benefits of needs-based planning for you and your client. Continue reading “Tailoring the Perfect Fit for Your Clients”


The Need for Needs-Based Planning

Over the last decade, insurance solutions have evolved, not only in product development but also in the lens from which we view insurance. In its most basic form, insurance addresses your client’s financial risk and works to develop a secure and unhindered path forward.

However, before insurance can do its job, it is your job to sit down with your client and ask some important questions – a needs-based assessment will help you determine what your client would face in the event of illness, disability or even premature death. This assessment or “analysis” will also help to establish your client’s estate goals and allow you, as their trusted advisor, to find better solutions based on your client’s unique set of circumstances. Continue reading “The Need for Needs-Based Planning”

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Needs Based Planning: It’s All About You!






SMART TALK…about living benefits

Injury or illness can happen to anyone, including your clients. Help your clients understand the importance of living benefits, specifically critical illness and disability insurance, and how it can help them pay their bills and provide them with peace of mind when they can no longer generate an income. Continue reading “SMART TALK…about living benefits”

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SMART TALK...about living benefits