Healthy Forgetting: Remember This

Underwriters see an unprecedented number of cases of suspected or confirmed cognitive decline, the inevitable result of our aging population. While cognitive decline can be demonstrated by a degradation or loss of a number of functions such as learning, language or complex attention skills, the apparent loss of memory is the most common presenting complaint. Even cases where the memory loss has not had a major impact on daily living, a suspicion of even mild cognitive impairment (MCI) is enough to have the insurance application turned down.

But what about the other side of the memory coin, specifically can we remember too much or remember in ways that are unhealthy? How does this work and is there a name for this condition? Let’s delve a little deeper. Continue reading “Healthy Forgetting: Remember This”

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Healthy Forgetting: Remember This


National Life Insurance Awareness Month

Did you know that September is National Life Insurance Awareness Month? The perfect time to reach out to prospects and clients to evaluate what insurance they have in place and if it still meets their needs.

A good place to start is to assess your client’s current situation. Your client has different needs at different stages in their life, so good questions to review with them include:

  • How has life changed since you purchased your coverage, or since we last reviewed your insurance: Find out about mortgages, new loans, job or income changes, education funds, retirement plans and other financial obligations so they can be sure they have the coverage they need.
  • Has the nature of your needs changed: They may require a similar coverage amount as when they first purchased their plan but their obligations may have shifted from temporary to permanent. A change of plan may be appropriate.
  • Have you done any will planning? What are you hopes and dreams for your heirs: There may be an insurance need associated with the smooth distribution of their estate.

Regardless of your client’s life insurance needs, they have options. So, as it gets chillier outside and we prepare for the long, cold Canadian winter ahead, take some time today to reach out and ensure that your clients have the insurance coverage they need today and into the future. Continue reading “National Life Insurance Awareness Month”

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National Life Insurance Awareness Month


Learning From Experience: Bett’s Story

Everyone loves a story with a happy ending, even if it’s rife with tragedy and family drama. But happy ending or not, if somewhere in the story, a loved one is lost, we see the toll the loss can take on the relationships of family survivors. True in fiction. True in life.

You play a pivotal role in encouraging your clients to plan ahead wisely and intentionally so they can ease rather than contribute to the toll their passing will take on the relationships of those they love. And you can never overemphasize the importance of proper estate planning.

Share Bett’s story with your clients to help them understand and remember the importance of documenting and communicating their final intentions.  Continue reading “Learning From Experience: Bett’s Story”

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Learning From Experience: Bett’s Story


INFOclip: Understanding Term Insurance

You know how important insurance is for your clients – it offers them a sense of security knowing their financial obligations are met in the event of a disability, illness or even death. But are your clients aware about the many benefits of term insurance for today and their tomorrows? Continue reading “INFOclip: Understanding Term Insurance”

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INFOclip: Understanding Term Insurance


Social Media Platforms – What You Need to Know

You’re a successful Advisor but want to promote and continue to grow your business online – smart move, count us in! However, there are just so many social media platforms, how do you know which one is right for you and your business?

There are indeed more than a few and they’re all slightly different, but all are excellent modern marketing tools and with a little research, you can decide which one (or two or three!) are a good fit for you and your brand.

Recently, LIMRA published a study asking Generation Y (also called millennials) who they engage for financial advice. They found that 90% of those surveyed said that they would NOT seek financial advice from their parents’ Advisors because they “are not relevant” (1). Ouch. But what does it mean to be “relevant”? Well, if you want to reach the next generation of wealth, you need to meet them where they are – and that place is on social media. Continue reading “Social Media Platforms – What You Need to Know”

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Social Media Platforms – What You Need to Know


Preserving Your Client’s Memories with the help of STEP

Our life’s memories deserve consideration just as much as our financial legacies do.  Have you taken the opportunity to talk to your clients about how to protect their social media accounts and their digital assets?

Most social media platforms have terms and conditions making these accounts private for security purposes and making it difficult, if not all out impossible, for family members to retrieve these accounts after their loved ones have passed on. The good news is that social media providers have put tools in place so that your clients can decide in advance how they would like their loved ones to access these accounts when they are gone.

STEP (the Society of Trust and Estate Practitioners) has made the process even easier for your client to safeguard and share their memories with future generations by providing useful guides to help update their account settings and how to open conversations with their family and friends about the importance of preserving these digital memories. Be sure to share these guides with your clients: Continue reading “Preserving Your Client’s Memories with the help of STEP”

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Resources to help preserve your memories!


INFOclip: Mortgage Protection

Does your client own their own home? Do they have mortgage protection in place and can they continue to make loan payments in the case of a significant decrease in their income?

For many Canadians, purchasing a home is an important life milestone that can evoke both great joy and financial responsibility. Unfortunately, unexpected life events such as the disability, illness and even death of an income earner can make paying a mortgage that much more difficult, especially if they don’t have the proper protection in place to safeguard their family’s income.

Share this video with your client to show them how purchasing personal insurance, via a trusted advisor (that’s you!), can offer them and their families peace of mind with the protection and flexibility they need during difficult times to keep them on track with their mortgage payments. Continue reading “INFOclip: Mortgage Protection”

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INFOclip: Mortgage Protection


Building Connections Through Direct Response Marketing… More Than Just Social Media

Today, it’s no longer about those old, templated letters or phone dialing campaigns that… let’s be honest… were highly time consuming and largely ineffective in getting the attention of your clients. Social media has changed the way we promote and do business – all with better results at a fraction of the cost. So, why should you join the social media party and how can you make an impact through direct response marketing? Continue reading “Building Connections Through Direct Response Marketing… More Than Just Social Media”

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Building Connections Through Direct Response Marketing… More than just Social Media


Corporate Owned Life Insurance and Beneficiary Designations

Many of your business-owner clients have corporate owned life insurance – an excellent and tax efficient way for your client to achieve their estate and succession planning goals. However, to avoid unintended tax consequences, it is critical that the beneficiary designations of the corporate owned policies be reviewed. Where the corporation is the owner and payor of the life insurance, the corporation (or a subsidiary of the corporation) needs to be the beneficiary of the life insurance – not the shareholder’s estate or members of the shareholder’s family! Why? Well, when corporate funds are used to provide personal benefits to shareholders and their family members, a taxable shareholder benefit will result, and the corporation does not get a deduction for the benefit. This results in double tax for your client! Continue reading “Corporate Owned Life Insurance and Beneficiary Designations”

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Corporate Owned Life Insurance - Watch Those Beneficiary Designations!


Referrals: A Critical Part of Your Growth Strategy

There is a quote made famous by American author William S. Burroughs that says, “When you stop growing, you start dying.” While the idea behind this might apply to many aspects of life, it’s perhaps especially relevant when framed within the context of the insurance industry.

Each advisor is unique. Varying skill sets, approaches in process and attitudes allow each of you to build a practice that fits you. However, there are certain practices that are utilized by almost all top successful advisors, one of the most important of these being the implementation of an effective referral process.

Most advisors would agree that finding new clients is one of the more challenging aspects of this business. Simply finding someone who is prepared to have a discussion can prove difficult. Coupled with DNC (Do Not Call) constraints, privacy restrictions and even just the social stigma surrounding the insurance industry, it is sometimes a wonder how an advisor can grow their business at all. What is so striking is that many advisors work so hard to secure a new client, but then fail to utilize that relationship to allow for new clients to follow with much less effort.

When it comes to referrals, most advisors have concerns. In fact, many feel that asking for referrals makes their client feel uneasy. It can also make an advisor feel like a bit of a salesperson and that utilizing this approach might damage the new relationship with their client. An advisor doesn’t want to do anything that may impact the trusted relationship you are building. All understandable and valid concerns. The idea of pulling out a pen and paper and asking your new client for a few names of people that you can approach for a new sale can indeed feel aggressive. We want to treat the client with dignity and respect, and this type of old school approach is not always ideal – so, what’s an advisor to do? Continue reading “Referrals: A Critical Part of Your Growth Strategy”