What’s Your Why

It’s hard to imagine an industry that has a greater positive influence in society than ours. You as an Advisor truly make a difference – you are there to help your clients when they are going through their most difficult moments. In spite of this, there remains a perception that an Advisor’s focus can be to make a commission. However, if you’ve managed a claim on behalf of a client, you know how unfair that idea can be. It is also not reflective of the genuine value Advisors provide to Canadians every single day.

At its core, “what” you do is really quite simple: you provide access to insurance planning, as well as potential investment and financial planning, to your prospects and clients. That’s important for sure, but is it emotionally compelling? Most people would say that it’s not. However, the reasons “why” people go through the financial planning process are often rooted in love, compassion and consideration and that is the truly compelling part. Yet, sometimes Advisors focus on the “what”, rather than the “why”. If asked about the role, it can be difficult to articulate the value you bring in an emotionally compelling way – even after years of being successful in the business. Continue reading “What’s Your Why”

Advisor Best Practices

As an Advisor, you want to run, grow and elevate your practice in the best ways possible. But where do you start?

From business building and how to market yourself to delivering engaging advice and expanding your technical knowledge, Sun Life has compiled a series of Advisor best practices to help you be the best that you can be and excel in your practice on all levels. Continue reading “Advisor Best Practices”

Social Media Platforms – Social Media For Your Business – An 8 Step Plan

As an Advisor, your business is important to you, and you would like to promote it on social media. But there are so many things to consider, where do you even start? We have got you covered with a plan to help get you started on social media. From knowing your market to tips on how to set up a social media profile, this 8-step plan will help you and your business get noticed! Continue reading “Social Media Platforms – Social Media For Your Business – An 8 Step Plan”

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Social Media For Your Business – An 8 Step Plan

Is Social Media Right for Me? A Few Things to Consider

You own your own practice and would like to spread the good word about your excellent services and level of expertise. Great idea! If you’re not already on social media, have you considered it as way to promote your business? A fast, effective and free way to show your prospects and current clients who you are, social media can help you connect and build those long-lasting relationships. And in this line of business…. it is all about those Advisor-client relationships.

But is social media right for you and your practice? There are certainly a few things to consider… Continue reading “Is Social Media Right for Me? A Few Things to Consider”

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Is Social Media Right for Me? A Few Things to Consider

Social Media Platforms – What You Need to Know

You’re a successful Advisor but want to promote and continue to grow your business online – smart move, count us in! However, there are just so many social media platforms, how do you know which one is right for you and your business?

There are indeed more than a few and they’re all slightly different, but all are excellent modern marketing tools and with a little research, you can decide which one (or two or three!) are a good fit for you and your brand.

Recently, LIMRA published a study asking Generation Y (also called millennials) who they engage for financial advice. They found that 90% of those surveyed said that they would NOT seek financial advice from their parents’ Advisors because they “are not relevant” (1). Ouch. But what does it mean to be “relevant”? Well, if you want to reach the next generation of wealth, you need to meet them where they are – and that place is on social media. Continue reading “Social Media Platforms – What You Need to Know”

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Social Media Platforms – What You Need to Know

Building Connections Through Direct Response Marketing… More Than Just Social Media

Today, it’s no longer about those old, templated letters or phone dialing campaigns that… let’s be honest… were highly time consuming and largely ineffective in getting the attention of your clients. Social media has changed the way we promote and do business – all with better results at a fraction of the cost. So, why should you join the social media party and how can you make an impact through direct response marketing? Continue reading “Building Connections Through Direct Response Marketing… More Than Just Social Media”

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Building Connections Through Direct Response Marketing… More than just Social Media

Referrals: A Critical Part of Your Growth Strategy

There is a quote made famous by American author William S. Burroughs that says, “When you stop growing, you start dying.” While the idea behind this might apply to many aspects of life, it’s perhaps especially relevant when framed within the context of the insurance industry.

Each advisor is unique. Varying skill sets, approaches in process and attitudes allow each of you to build a practice that fits you. However, there are certain practices that are utilized by almost all top successful advisors, one of the most important of these being the implementation of an effective referral process.

Most advisors would agree that finding new clients is one of the more challenging aspects of this business. Simply finding someone who is prepared to have a discussion can prove difficult. Coupled with DNC (Do Not Call) constraints, privacy restrictions and even just the social stigma surrounding the insurance industry, it is sometimes a wonder how an advisor can grow their business at all. What is so striking is that many advisors work so hard to secure a new client, but then fail to utilize that relationship to allow for new clients to follow with much less effort.

When it comes to referrals, most advisors have concerns. In fact, many feel that asking for referrals makes their client feel uneasy. It can also make an advisor feel like a bit of a salesperson and that utilizing this approach might damage the new relationship with their client. An advisor doesn’t want to do anything that may impact the trusted relationship you are building. All understandable and valid concerns. The idea of pulling out a pen and paper and asking your new client for a few names of people that you can approach for a new sale can indeed feel aggressive. We want to treat the client with dignity and respect, and this type of old school approach is not always ideal – so, what’s an advisor to do? Continue reading “Referrals: A Critical Part of Your Growth Strategy”

How to Build Your Online Social Network

We live in a new world – COVID-19 has forced many of us to think about how we connect with others and find new ways to engage with family, friends, co-workers and clients. Undeniably, the digital era is now upon us and finding success may be the difference between embracing technology versus thwarting it.

As an advisor, it’s crucial for you to have and maintain an active online presence in order to promote your business and showcase who you are and what you stand for. But how do you build the RIGHT network of followers – that ideal group of clients who are interested in what you have to offer and are willing to engage with you? Here are a few guiding principles to keep in mind: Continue reading “How to Build Your Online Social Network”

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How to Build a Strong Social Media Network

Getting Documents Signed Remotely: eSignatures

Over the last few decades, everything in our life has been moving onto a digital platform, from navigation and communication to banking and investing. Life Insurance has been fairly resistant to these trends. Necessity, however, is the mother of all invention. Continue reading “Getting Documents Signed Remotely: eSignatures”

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How do I Sign Something During a Pandemic?

Taking Back the Remote Control

We’ve all entered a new reality in the last few weeks. Working remotely is becoming the norm rather than the exception, even if only temporarily. But what does that mean for your business? Are you set up to continue working remotely? Do you have the software and tools to maximize your productivity and effectiveness during this period?

In this article we’re going to cover some of the options available to you, and the issues you should be aware of to ensure you can continue working in a safe and effective manner.

TL:DR (Too Long, Didn’t Read)

Zoom is a very popular, inexpensive, and easy to use software to start video conferencing with your clients and coworkers. It does have some privacy concerns that you should be aware of. A number of enterprises are prohibiting the use of Zoom for their employees, for security reasons, so be aware that some of your clients may be impacted by that if you set up a Zoom meeting with them.

Microsoft 365 is a great option as well, especially for those that are already using Microsoft’s office tools. 365 comes with Teams which has much of the same functionality as Zoom plus many other great collaboration features.

If you’re interested in getting started with Microsoft 365, you can find more information about their plans here. If you don’t currently use Microsoft 365 you’ll likely want the premium plan for $16/month which includes Teams plus stand-alone downloaded versions of all of your primary office tools (Word, Excel, Power Point, etc.). If you already have a previous version of the Office suite, then you may be fine with the Essential package for $6.40/month which is limited to web versions of the office suite but still includes access to Teams. Continue reading “Taking Back the Remote Control”