Content is King

In our new digital information era, traditional marketing has been turned on it’s head. People have been empowered by mobile devices and the internet to find their own answers online. Traditional advertising has become less and less effective as a result, and it’s forcing us to think creatively about how we reach out to clients. Continue reading “Content is King”


Policy Transfers: The Importance of Planning in Advance

If your client owns a business and is looking at purchasing life insurance, it may be beneficial to have their holding company own the policy, rather than the operating company. Transfers of a life insurance policy from an operating company can result in stiff tax penalties.

So how can your client avoid these types of tax complications? Careful planning in advance is the key.

Continue reading “Policy Transfers: The Importance of Planning in Advance”

READ the client article on The Link Between:
When Your Business Owns a Life Insurance Policy, Proper Set-Up is Key





The Importance of Corporate Insurance for Your Client

If your client owns their own business, incorporation is a must since corporate structures have significant benefits such as limited liability, continuity of the business, easier access to capital, lower income tax rates with small business tax deductions and a potential tax deferral.

However, has your client considered corporate-owned insurance? Not to be confused with insurance purchased for the business (also a must), corporate-owned insurance is a life insurance policy purchased by the corporation on the life of a shareholder in order to protect the business in the case of the shareholder’s death. Continue reading “The Importance of Corporate Insurance for Your Client”

READ the client article on The Link Between:
Why Corporate Insurance Can Be Good For You and Your Business




Juvenile Insurance – Why You’re Never Too Young to Secure Your Future

You do a great job to help your clients understand the benefits of life and critical illness insurance, save for retirement and create an emergency fund – all to ensure that their financial future is secure. However, have you discussed what is available to help them safeguard their children’s financial future as well? Continue reading “Juvenile Insurance – Why You’re Never Too Young to Secure Your Future”

READ the client article on The Link Between:
Juvenile Insurance – Why You’re Never Too Young to Secure Your Future


Drop and Give Me 40: The Power of Pushups

Cardiovascular disease (CVD) is the leading cause of death worldwide and remains a major focus in underwriting life insurance and living benefits. Determining the long-term risks of developing CVD has captured the interest of researchers, underwriters and actuaries alike. Continue reading “Drop and Give Me 40: The Power of Pushups”

READ the client article on The Link Between:
Drop and Give Me 40: The Power of Pushups