5 Content Marketing Basics

The information age is upon us. Consumers can now receive data about any topic with the click of a mouse. They want to be informed and they want information to be readily accessible and accurate. Content marketing is the art of providing short yet valuable and interesting content to satisfy your target audience’s specific thirst for knowledge. Lengthy testimonials about your business no longer cut it. Your customers should be able to get in and get out easily and retain your brand value while doing so.

The following are some useful tips for leveraging your strategy:

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5 Content Marketing Basics


5 common mistakes to avoid when drafting shareholders’ agreements

It is no secret that there are benefits to funding your client’s shareholders’ agreement with life insurance. Articles, journals and presentations readily outline funding strategies and, if done successfully, there is ample opportunity to create positive ownership/beneficiary arrangements and buyout provisions for your client.

It is less well known, however, that a significant number of agreements are drafted incorrectly, being either out of date or inadequate to deal with insured buyouts. The following are 5 common errors and omissions your clients should avoid in their shareholders’ agreement.

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5 common mistakes to avoid when drafting a shareholders’ agreement