Get Social Media Working for You

As a trusted advisor, do you enjoy working with families and helping them plan their financial security? Do you have marketing strategies to reach out and remain connected with them? Do you want to expand your business and reach a wider audience?

If you said yes, then you likely work hard at building your business and maintaining relationships that foster your continued success. You have the knowledge, competence, and desire to keep your clients’ best interests in mind. Your clients know this, and are happy about it, but . . . how do you get the rest of the world to know it too?

Continue reading “Get Social Media Working for You”


5 Content Marketing Basics

The information age is upon us. Consumers can now receive data about any topic with the click of a mouse. They want to be informed and they want information to be readily accessible and accurate. Content marketing is the art of providing short yet valuable and interesting content to satisfy your target audience’s specific thirst for knowledge. Lengthy testimonials about your business no longer cut it. Your customers should be able to get in and get out easily and retain your brand value while doing so.

The following are some useful tips for leveraging your strategy:

Continue reading “5 Content Marketing Basics”

READ the client article on The Link Between:
5 Content Marketing Basics


The Twitter Trifecta: A Short Glossary

You finally did it. “It’s not going away!” they said. You knew you’d have to embrace it eventually, so you sat down with your smartphone and got yourself a Twitter account. And now, you can use this social media platform as an effective business tool (or as a way to get quick updates on your favourite sports teams). The following are definitions of a few staple Twitter offerings.

Continue reading “The Twitter Trifecta: A Short Glossary”

READ the client article on The Link Between:
The Twitter Trifecta: A Short Glossary


PPI introduces its new blog!

Introducing ADVISOR TALK. AN INSURANCE BLOG.

Ever wonder how a great conversation gets started and how to keep it going? One person starts it, another responds, and others get interested and engaged. In the social media world, this can be achieved quite easily. Be that person who starts that dialogue and increase your practice’s online visibility, build your brand, and drive traffic to your website. Get talking, get heard, get known, and get down to business.

Continue reading “PPI introduces its new blog!”